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浅析百叶广告道闸户外媒体的优势

赚零花钱官网CHUANTONGDEHUWAIMEITIBAOKUOHUWAIGUANGGAOPAI、GAOSUGONGLUGUANGGAOPAI、LOUYUGUANGGAO、DIANTIGUANGGAODENG,SHIJIYUDUI“SANWUSHIJIAN”(WUYI、WULIAO、WUNAI)DELIYONG。ZAIYIDONGHULIANWANGCHENGWEIZHULIUZHIQIAN,“SANWUSHIJIAN”SHIRENMENPUBIANDETONGDIAN,HUWAIGUANGGAODECHUXIANMIBULEZHEIGEJUDADEZHUYILIKONGBAI。DANSHIDANGSHOUJICHUXIANHOU,HUWAIMEITILAIYIFAJIADEZHUYILIJIZHIBUZAICUNZAI,ZHEIDENGYUSHIZHENGGEJICHUDOUDONGYAOLE。HENDUORENDOUSHUO,HUWAIMEITIDEYINGXIANGLIZHENGZAIBUDUANDEJIANRUO,SHENZHISHIYIJINGBEIXINMEITIQUDAI。JINGUANSHOUJIKENENGZAIDIANTILIMEIXINHAO,DANSHISHOUJISHANGWUJINFENGFUDEGONGNENGWEIBINENGRANGXIAOFEIZHEQUJIESHOUNEIXIE“BEIDONGGUANGGAO”。ZAIZHEIYANGDEDAQUSHIXIA,WEILAIDEHUWAIMEITIZENMEBAN?

那也只是传统的户外媒体,但绝不包括广告道闸媒体。在信息爆炸时代,过于碎片化的信息,新品牌引爆变得非常艰难,由于选择题过多,在资讯模式日益碎片化多元化的情况下,被动式媒体的价值反而不断提升。广告道闸便是其个中翘楚。近几年,由于广告道闸针对高端人群、不可抗拒的媒体特性而被广大资深媒体人所青睐,逐渐形成了以广告道闸为载体的区域性道闸广告运营商圈。正如九鼎集团拟以自有资金1.24亿元收购涉及郑州、长春、太原、南京等十个城市的10家区域性道闸广告运营商的道闸广告业务以获得上诉城市停车场道闸的广告发布权。

ZAIYIDONGHULIANWANGSHIDAI,WORENWEIMEIYOUXUANZEJIUSHIZUIHAODEXUANZE。JIUDINGJITUANRENWEI,JINGUANSHOUJIZHANYONGLERENMENSHENGHUOZHONGDEDABUFENSUIPIANHUASHIJIAN,DANDANGRENMENZAIKAICHESHI,SHIMEIYOUBANFAQUZHUYISHOUJIDE,ZHEISHIDAOZHAGUANGGAOJIUWUKEBIMIANDEJINRURENMENDESHIXIAN,QIANGSHIXINGDEZHANSHI,XINGCHENGPINPAIYINXIANG,ZHEISHIQITAMEITIZUOBUDAODE。

赚零花钱官网JIUDINGJITUANGUANGGAOSHIYEBUSHIZHUANYEYANFASHENGCHANGUANGGAODAOZHASHEBEIDEYOUZHICHANGJIA,SHIZHONGJIANCHIYI“ANQUANCHURU、KUAIJIETONGXING;JISHUCHUANGXIN、FUWUZHISHANG”DEZHILIANGFANGZHEN,WEIKEHUTIGONGYOUZHIDECHANPINHEFUWU,JINGGUODUONIANDEKUXINJINGYING,JIUDINGZHINENGGUANGGAODAOZHASHOUDAOGUANGDAKEHUDEXINRENYUQINGLAI,GONGCHENGANLIBIANBUQUANQIU。RUGUONINYOUZHEIFANGMIANDEXUQIU,HUANYINGNINQIANLAIJIUDINGJITUANCANGUANKAOCHAZHIDAOGONGZUOQIATANHEZUO!

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